SPEAKERS
Guest Speakers
The Main Event will feature special guest speakers who bring expertise across multiple areas of athlete performance. These individuals will lead Friday’s athlete development seminars, sharing insight on topics such as NIL, branding, and female athlete performance. Each speaker is selected to provide athletes with real-world knowledge that prepares them for the challenges and opportunities ahead in their recruiting journey and in college softball.
Guest Speakers and Seminar Topics:
- Tyler Key – NIL, Revenue Share, and Understanding Scholarship Offers
- Jordan Young – Personal Branding and Social Media
- Kyle Jacksic – Female Athlete Performance Optimizers
- Sydney Matulewicz – Female Athlete Performance Optimizers
Kyle Jacksic
Owner of JAX Athletic Performance
Kyle Jacksic, based out of Charlotte, NC, is the owner and operator of JAX Athletic Performance, where he works in-person, consults with, and trains remotely with a wide range of athletes from youth to professional levels. In October 2025, he was named High Performance Director of Performance Baseball X2, overseeing performance initiatives nationwide for a first of its kind club organization. He also currently serves as Director of Athletic Performance at Charlotte Christian School, overseeing all health and performance operations at a K-12 school, while also serving as Director of Performance at X2 Baseball, a private facility that trains over 60 professional athletes in the offseason down to youth teams.
Jacksic has a Masters Degree in Human Performance, multiple international certifications, and is known for his vast integration of concepts that has helped develop hundreds of collegiate and professional athletes.
Tyler Key
VP of NIL Growth & Development at Learfield
Tyler Key is an experienced sports marketing and sponsorship executive with a proven track record in collegiate athletics and professional sports. As Director of Marketing and Partner Activation at Michael Waltrip Racing, Tyler played an integral role in selling and renewing over $100 million in sponsorships over five years. He later served as General Manager for Learfield at Elon University and UNC-Greensboro, leading sponsorship sales across more than 100 clients and consistently meeting annual sales goals outside of the Covid-impacted years. Currently, Tyler is the Director of Compass NIL for Learfield, helping bring NIL opportunities to student-athletes at over 200 universities
Jordan Young
Founder of Young Sports Advisors
Jordan Young is a former Division I softball athlete, state champion, award-winning marketer, and one of the rising voices in NIL and personal brand strategy for young athletes. She is the founder of Young Sports Advisors (YSA), a company dedicated to preparing high school athletes to take full advantage of NIL opportunities, and the co-founder of 3MC Media, a full-service digital marketing agency trusted by college presidents, deans, collectives, and businesses. Jordan serves on the Presbyterian College Board of Trustees and is a founding board member of the Garnet & Blue Collective, where she helps launch innovative NIL revenue streams, including the Tartan Lager partnership, that have gained national attention. With experience shaping the brands of athletes and leaders across the Southeast, Jordan empowers the next generation to show up confidently, tell their story with purpose, and build a personal brand that is truly NIL-ready.
Sydney Matulewicz
Vice President of PT Development at Architech Sports
Sydney Matulewicz, PT, DPT, ATC, joined Architech Sports after earning her Doctorate of Physical Therapy from High Point University. She completed her undergraduate degree in Athletic Training at East Carolina University in 2017, where she worked hands-on with a variety of athletes, managing rehabilitation both on and off the field. A lifelong soccer player, Sydney tore her ACL three times during her athletic career and always found a way to return to the sport she loved. Those experiences inspired her passion for helping athletes recover, prevent injuries, and reach their highest potential. She leads the Female Athlete University program at Architech Sports — a comprehensive initiative focused on educating, empowering, and elevating female athletes in the Charlotte community. In 2023, she stepped into the role of Vice President of PT Development, where she mentors and trains fellow physical therapists in becoming Athletic Performance Therapists. Sydney believes in the power of servant leadership and the lasting impact the profession can have on people’s lives. One of her favorite books to share with aspiring clinicians is The Butterfly Effect. Outside of work, Sydney enjoys traveling, camping, and tackling house projects with her husband and their dog. She’s also a dedicated endurance athlete who loves participating in running races and triathlons.